每日英语练习 - 2026-06-18（星期四）
📌 今日主题
商务英语演讲——如何自信开场（Presentation Opening）
好的开场是成功演讲的一半。今天我们从 BBC Learning English 的经典商务英语课程中，学习如何用专业、自信的语言开启一场英语演讲。你将在练习中掌握开场白的关键结构和实用表达。
📝 英文原文
下面两段是 BBC 商务英语课程中的演讲开场示范。请仔细阅读。
Clip 1 — 内部沟通方案演讲
“Ladies and gentlemen, thank you very much for coming along here today. I hope my presentation isn’t going to take too long and that you will find it interesting. The purpose of today’s presentation is to discuss how we can improve internal communications within our company.
Now let me begin by explaining that I’d like to talk about the business case for better communication; secondly, I want to cover different styles and methods; and finally I would like to finish off by talking about some of the basics we need to have in place to deliver good quality, consistent communications across the company. I’d be very happy to invite you to ask questions at the end of the session and I’m sure there’ll be plenty of time for us to discuss some of the points that have been raised.”
Clip 2 — 咨询顾问市场分析演讲
“Good afternoon, ladies and gentlemen. Thank you for finding the time to come and join me for this presentation this afternoon. My name is Tim Mason, I’m a retail consultant, and many of you will have seen me shadowing you in your jobs and looking through the accounts and so on in the company over the last week. I’ve invited you here today to have a look at my findings. First, I’d like to have a look at the performance of the company, the sales of the company over the last three years; then I’d like to have a look at our market share in the womenswear market and look at our competitors; and thirdly, I’d like to suggest some improvements in our range of womenswear. At the end I’d be happy to answer any of your questions.”
🔍 重点词汇
| 单词/短语 | 音标 | 中文释义 | 例句 |
|---|---|---|---|
| purpose | /ˈpɜːpəs/ | 目的、目标 | The purpose of today’s meeting is to review the quarterly results. |
| internal communications | /ɪnˈtɜːnl kəˌmjuːnɪˈkeɪʃnz/ | 内部沟通 | We need to improve internal communications between departments. |
| business case | /ˈbɪznəs keɪs/ | 商业理由、业务依据 | Let me present the business case for upgrading our software. |
| to cover | /ˈkʌvə/ | 涵盖、涉及 | In this section, I want to cover three main points. |
| consistent | /kənˈsɪstənt/ | 一致的、连贯的 | We need to deliver consistent quality across all our stores. |
| to shadow | /ˈʃædəʊ/ | 跟随观察、影子学习 | The intern spent the week shadowing the senior manager. |
| findings | /ˈfaɪndɪŋz/ | 调查结果、发现 | Let me walk you through my key findings from the market research. |
| market share | /ˈmɑːkɪt ʃeə/ | 市场份额 | Our market share has grown by 15% this quarter. |
| competitors | /kəmˈpetɪtəz/ | 竞争对手 | We need to analyze what our competitors are doing differently. |
| to suggest improvements | /səˈdʒest ɪmˈpruːvmənts/ | 提出改进建议 | I’d like to suggest some improvements to our current workflow. |
| range | /reɪndʒ/ | 产品系列、范围 | We are launching a new range of sustainable products. |
| to invite questions | /ɪnˈvaɪt ˈkwestʃənz/ | 邀请提问 | At the end, I’d be happy to invite your questions. |
💡 实用表达
- “The purpose of today’s presentation is to…” — 演讲开篇标准句式，直接点明目标。适用于任何正式场合的开场，清晰告诉听众今天的主题。
- “First… secondly… and finally…” — 演讲结构信号词。用序列词给听众一张”路线图”，让他们知道演讲的脉络，这是专业演讲者必备技巧。
- “I’d be very happy to invite you to ask questions at the end of the session” — 控制 Q&A 时机的礼貌表达。提前告知提问环节在最后，避免中途被打断。
- “Thank you for finding the time to come and join me” — 比简单的 “thank you for coming” 更走心，表达了对听众时间价值的尊重。
- “I’ve invited you here today to have a look at…” — 用主动语态强调你的活动目的，比 “This presentation is about…” 更有主人翁感。
🎯 练习步骤
- 通读全文：先完整读一遍两段开场白，理解整体结构和意图
- 精读标记：逐句阅读，注意标粗的短语——它们是演讲开场的”脚手架”（结构词）
- 跟读练习：大声朗读 3 遍，特别注意：
- 断句位置（逗号、句号处停顿）
- 重音（purpose, firstly, secondly, finally）
- 语调（列举时用上升调，结束时用下降调）
- 脱稿复述：合上文本，用自己的话复述其中一段开场白的大意（中英文都可以）
- 结构化输出：用以下框架组织你的复述：
- 这段话在说什么？（一句话概括：一个演讲者如何专业地开场）
- 主要观点是什么？（列 2-3 个要点）
- ① 开场要先问候致谢，表明目的
- ② 用序列词给出演讲结构路线图
- ③ 结束时预留 QA 时间
- 我的感受/看法？这些表达结构清晰、礼貌专业，可以直接套用到我的工作和学习演讲中
🗣️ 口才小贴士
开场黄金框架：问候 → 致谢 → 目的 → 路线图 → QA 预告
今天的两个示范都遵循这个经典结构。口才的关键在于”给听众一张地图”——不要直接跳入内容，先用一两句话告诉听众你要讲什么、分几个部分、什么时候可以提问。这不仅让你显得自信从容，也帮助听众跟住你的思路。
具体建议：下次做英语演讲或汇报时，在笔记本上只写五个关键词——Greeting, Thanks, Purpose, Roadmap, QA——然后看着关键词自然组织语言。高级演讲者的秘诀不是背诵稿子，而是记住框架后用自然语言填充。